Hot take: There's no such thing as "tear free" shampoo!

Hey there, Shniffties! Today, let's bark about the common "tear-free" claim found on some pet shampoos. You see, the idea of tear-free shampoo might seem appealing, but in reality, it's a bit of a doggy tale. I know- hot take! But hear me out:

**Misleading Labels:**

Companies often slap on labels like "tear-free" or "tearless" to woo buyers. These claims might not mean what we think. It can be easy to think "tear free" means "won't sting"- but it's not that simple! Instead, they *usually* mean less irritation. Less than what? Maybe dishsoap, who knows!

**Understanding Ingredients:**

Ingredients like Sodium Cocoyl Isethionate found in our Facial Fluff play a vital role. They're gentle cleansers, commonly used in baby shampoos for their mildness. However, no shampoo can completely eliminate eye irritation if suds come in contact with those sensitive puppy peepers. Anything, even water, can cause irritation. That's because pH, irritants etc all play a role and dogs have quite a wide range of ocular pH.

**Surfactants Demystified:**

Surfactants are the magic ingredients in shampoos that help whisk away dirt and oils. They reduce the surface tension of water, allowing it to penetrate fur and dirt more effectively. However, some surfactants, like harsh sulfates, can cause intense stinging when they come into contact with the eyes.

**Understanding Ocular Tissue & Stinging:**

The eyes of our beloved fur babies are super sensitive! When shampoo suds touch the ocular tissue, it can lead to irritation and stinging. The design of doggy eyes and their thin tear film makes them prone to discomfort when exposed to certain substances. 

**Choosing Pet-Safe Surfactants:**

For facial grooming, opting for milder surfactants like Sodium Cocoyl Isethionate can help minimize the risk of irritation. Other gentle surfactants like Coco Glucoside or Decyl Glucoside are also paw-fect choices for sensitive snouts.

Because we value transparency and honesty, we don't use labels like tear free. In a nutshell, while we strive to create gentle grooming experiences for our fluffy pals, it's crucial to understand that even with the best intentions, suds meeting those adorable eyes can still cause discomfort. That's why we recommend cautious application and rinsing, ensuring a paw-sitive bath time experience for your precious pooch! That being said, from our surfactant to our preservative, we use eye safe ingredients that won't cause damage to the delicate ocular tissue or cause corneal tears.