GROOMER-MADE CARE FOR VERY GOOD DOGS
Good, clean fun.
Safe, seriously effective dog grooming products made in small batches- for pet parents and pros.
GROOMER-MADE · SMALL-BATCH · EASY TO USE
Made for very good dogs
A VERY GOOD REASON TO STOCK UP
Buy two.
Get One mist free.
Mix, match, and give every freshly groomed coat its own signature Shniff. Add three eligible fragrance mists to your cart and use the code below.
Add three eligible fragrance mists to your cart. One free mist per qualifying order.
Fragrance Mists
CLOUD-LIKE TEXTURE · SERIOUS CLEAN
Meet Facial Fluff.
A whipped, easy-rinse cleanser that tackles eye gunk, greasy ears, odor, and messy beards. See the textures, find the scent that sounds like your dog, and add it without leaving the homepage.
Fruity Cereal Facial Fluff
Scent: Sweet citrusy cereal with a creamy, milky finish. Bright, nostalgic, and seriously addictive.
Net Wt 4 oz (113g)
$29.99
Birthday Cake Facial Fluff
Scent: fresh buttercream, vanilla cake, and licking the batter off the spoon when nobody’s looking 🎂
Net Weight 4 oz (113 g)
$29.99
Hypo Unscented Facial Fluff
Scent: Truly hypoallergenic! Unscented with no added fragrance or dye!
Net Weight 4 oz (113 g)
$29.99
01Scoop a little
A pea-sized amount goes surprisingly far.
02Lather on wet fur
Work into beards, folds, ears, and messy faces.
03Let it work
For stubborn buildup, allow a short soak.
04Rinse + shniff
Clean, soft, fresh—and ready for the matching mist.
GROOMER + DOG APPROVED
Bestsellers, for a good reason.
Fruity Cereal Facial Fluff
Scent: Sweet citrusy cereal with a creamy, milky finish. Bright, nostalgic, and seriously addictive.
Net Wt 4 oz (113g)
$29.99
Hypo Unscented Acid Wash Quick-Dry Rinse
Scent: Completely free of fragrance.
Net Contents: 16 fl oz (473 mL)
$22.99
Skin and Coat Oil
$28.99
better baths start here
Shop by category
NOT SURE WHERE TO START?
Shniff Test
Tell us what’s happening at bath time. We’ll point you toward a very good place to start.
Your Shniff match
THE SHNIFF TEST HAS SPOKEN
We recommend starting here!
These tried-and-true favorites are a very good place to start.
Try Best sellers
Skin & Coat Oil
A lightweight moisture boost for dry-looking skin, loosens undercoat add incredible softness and shine.
Meet your match
Acid Wash Quick-Dry Rinse
Hard water has met its match. Acid Wash helps tackle mineral-heavy bath buildup, smooth the cuticle, improve shine, and leave the coat easier to rinse, dry, and manage.
Meet your match
Put the hardworking stuff on the back bar.
Start with the groomer-loved formulas that solve real bath-time problems—from stubborn faces and slow dry times to skin, coat, and finishing care.
SHOP GROOMER FAVORITES
Oof. Sorry mate.
There is nothing we can do. (Just kidding, of course we have something for that)
SEND HELP
cronching respectfully
A bright, playful pick! This face wash melts eye boogies, dissolves grease and deodorizes even the stinkiest stinks.
MEET YOUR MATCH
Doin' a celebrate!
Clean face, party mood. This sweet, bakery-inspired fluff makes everyday face washing feel a little more celebratory.
Meet your match
Fluff cycle complete!
For the dog who loves to lay down on your freshly washed laundry. Clean, crisp, and ready for snuggles.
Meet your match
breathe in bork out
Calm, polished, and a little fancy. This spa-inspired match gives messy faces a fresh start with serene salon energy.
Meet your match
on island time
Mentally on vacay. A clean, creamy coconut moment for dogs whose bath routine could use a tiny tropical escape.
Meet your match
ooh! great choice!
Less dryer, more very good hair. Acid Wash helps move water off the coat faster while adding workable texture, softness, and shine. It shmells amazing too!
Meet your match
Hypo, Baby!
All the quick-dry help, none of the fragrance. A lightweight finishing step for sensitive skin, scent-free homes, and coats that need speed without extra fuss.
Meet your match
CAMP SHNIFF · COMING SEPTEMBER
Welcome to Camp Shniff
Three brand-new fall scents, matching fragrance mists, and one limited-edition Facial Fluff. The full collection arrives in September.
shop the latest
New arrivals
Butt Naked Facial Fluff
Scent: A juicy blend of strawberry, peach, and creamy tropical fruits like mango and guava. Sweet, bright, and a l...
Net Wt 4 oz (113g)
$29.99
Sage White Tea Facial Fluff
Scent: a soft, refreshing blend of clean white tea, calming sage, and subtle herbal notes. Light, spa-like, and ef...
Net Wt 4 oz (113g)
$29.99
Sorbet Fragrance Mist
Scent: 🍓🍋 Sweet strawberries + zesty citrus with a creamy twist. Fresh, juicy, and totally addictive
Net Contents: 8 fl oz (236 mL)
$18.99
Fresh faces in the wild
very real + very good dogs
Our favorite part of every review is the dog attached to it.
THE SHNIFF DIFFERENCE
Bath products with a job to do.
Groomer-built
Developed behind the grooming table for real dogs, real messes, and real bath-time problems.
Made in small batches
Thoughtfully made with hands-on care, close attention, and the BEST ingredients.
Seriously effective
Purposeful formulas for fresher faces, softer coats, easier routines, and less time fighting the dryer.
Never boring
Cloud-like textures, very shniffable scents, and packaging that makes bath day feel a lot more fun.
the critics have spoken
Don't Take Our Word For It.
Thousands of groomers and pet parents have shared their honest thoughts. We'd rather let them do the talking.
SHNIFF
PRO
PRO
PROFESSIONAL ACCESS
Built for busy back bars.
APPLY FOR PRO ACCESS →
Professional pricing, pro sizes, early launches, and perks for approved pet-care pros.
BUILT BEHIND THE GROOMING TABLE
The Products We Always Wished Existed.
After years of grooming dogs with real bath-time problems, we started making the formulas we couldn’t find: effective, easy to use, and never boring.
The Shniff Blog
Good reads for good dogs
January 14, 2025
Decoding product labels: What is really in your $400 shampoo?
Hi frens! The other day I came across a post talking about shampoos, specifically a $400/gal shampoo. Now, I am the last person...
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Beyond the Label: Elevating Pet Product Standards at Shniff
At Shniff, we believe in the power of informed decisions. Our comprehensive approach to transparency—from MSDS and EU Allergen Listings to our...
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The Fragrance-Free Zone: Why Scented Products and Cats Don't Mix
Cats stand apart in the animal kingdom, thanks in part to their distinctive physiology. As obligate carnivores, their livers are less equipped...
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March 29, 2024
Scents and Safety: Understanding Allergies and Fragrances in Pet Grooming
Allergies to fragrances, driven by the body's immune response to perceived threats, highlight the need for careful consideration in the use of...
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