Chelsea McKimmie
Chelsea McKimmie

In the vibrant world of pet care, the health and happiness of our furry friends reign supreme. At Shniff, we understand that every product choice is a reflection of the trust and love pet owners place in us. This responsibility drives us to look beyond conventional standards, especially when it comes to the intricacies of product ingredients. In a landscape where fragrance compounds and ingredient transparency pose ongoing challenges, the lack of rigorous industry regulation has propelled us to adopt self-regulation practices that align with human cosmetic standards. This commitment ensures that our products not only meet but exceed expectations, safeguarding the well-being of pets and providing peace of mind to their caregivers.

The Intricacies of Ingredients and Fragrance Compounds

Fragrance compounds, often shrouded in mystery due to proprietary protections, can vary widely in their composition and impact. At Shniff, we believe in demystifying these components, shedding light on the substances that come into contact with your pets. Our approach goes beyond simple compliance, diving deep into the safety and effects of each ingredient, especially those that lend our products their delightful scents.

Setting a New Standard with Self-Regulation

Faced with an industry marked by minimal oversight, Shniff takes a proactive stance. We voluntarily adhere to stringent standards typically reserved for human cosmetics, applying this rigorous framework to pet products. This self-imposed discipline is our way of ensuring the utmost safety and quality, setting a new benchmark in pet care.

How We Achieve Excellence: MSDS, EU Allergens, and Beyond

  • Material Safety Data Sheets (MSDS): For complete transparency, we provide MSDS for direct download on our product pages. These documents offer detailed insights into the properties of our products, including safety measures and potential hazards, empowering pet owners with comprehensive knowledge.

  • EU Allergen Listings: Recognizing the significance of allergens, we disclose detailed allergen information in line with EU guidelines. This commitment to clarity ensures pet owners can avoid ingredients that may pose risks to their pets' health.

  • IFRA and CA Prop 65 Compliance: Our adherence to the International Fragrance Association (IFRA) standards and California Proposition 65 reflects our dedication to safety. These guidelines help us navigate the complexities of fragrance compounds, ensuring our products are safe for pets and their human companions alike.

  • US Federal Regulations – TSCA and SARA Title III: We proudly affirm that all ingredients in our mixtures are listed on the TSCA inventory, underscoring our compliance with US federal regulations. Furthermore, our products do not contain any toxic chemicals subject to the reporting requirements of SARA Section 313, highlighting our commitment to non-toxic solutions.

Our Pledge of Transparency and the Right to Know

At Shniff, we believe in the power of informed decisions. Our comprehensive approach to transparency—from MSDS and EU Allergen Listings to our compliance with IFRA, CA Prop 65, TSCA, and SARA Title III—embodies this belief. We're dedicated to providing pet owners with all the information they need, championing the right to know and the freedom to choose wisely.


In a world where pets are considered part of the family, the standards for their care products should be nothing short of exceptional. Shniff's unwavering commitment to transparency, safety, and quality elevates the pet care industry, ensuring that every pet owner has access to products that meet human cosmetic standards. By making informed choices, we can protect the well-being of our cherished companions, ensuring they lead happy, healthy lives by our sides.

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